Watawala Tea Ceylon Limited (WTCL)-Sunshine Group’s FMCG business-has come a long way today, striving with confidence and pride. Today, WTCL is the largest branded tea company in Sri Lanka. It has the highest market share in the tea category with three brands: ‘Zesta’, ‘Watawala Tea’ and ‘Ran Kahata’ catering to three distinct market segments. With these three superiror brands, Watawala Tea Ceylon prides itself in being a producer of pure Ceylon tea and has set new standards in offering ‘a good cup of tea to every Sri Lankan’.
In 200, WTCL’s flagship brand of top-end, premium quality tea, Zesta, was launched and offered local consumers an uncompromising quality and taste that has not been tasted before. Having built a strong foundation locally, the company has embarked on an expansion programme to capture selected international markets by launching ‘Zesta Connoisseur’, an extension of Zesta to cater to premium international customers. The company is the exclusive tea supplier to Shangri-La chain of hotels, servicing 100 luxury hotels spread across 22 countries.
With the success of Zesta, WTCL launched Watawala Tea and Ran Kahata subsequently. Watawala Tea is the No.01 brand in Sri Lanka’s tea category today, and it was awarded with the prestigious ‘Most Popular Hot Beverage Brand of the Year’ at the SLIM Nielsen People’s Awards two times consecutively. As the most economical, quality tea brand in the market as well as one of the top five selling tea brands in Sri Lanka, Ran Kahata has been recognized several times for the significant value it brings to the market.
To engage with local and international consumers who would love to have a freshly-brewed Ceylon Tea cuppa, Zesta has opened three tea boutiques over the last two years- at Liberty Plaza, transit lounge at Bandaranaike International Airport, Katunayake and Shangri La Colombo. These gift boutiques offer customers a collection of a wide range of their speciality, gourmet, single origin to wellness, fruit infused, organic and blended teas, hand-picked from single tea estates from the highest altitudes of the fabled elevations of Nuwara Eliya to the misty valleys of Uva and Dimbula.. These teas offer the full bodied, aromatic, distinct flavour, which has become synonymous with the brand, Zesta.